FCA - Car Configurators

Build&price multi-brand platform

Creativity | Art direction | GUI | UX | Development | CGI | Photography | Maintenance
We’ve been the leading designer of product configurators for the car industry since 2009.

Focus on the car

We see configurators as a communication tool more than just a means of providing a price.
Great emphasis is placed on the images and car-focused interface, and we strive constantly for great design and usability. The user experience is always immersive and centred on the design of each model. The browser interface is an interactive framework enabling users to discover and create their own car.
Nearly all models are created using CGI, produced in-house.
Settings, locations and angle searches are developed ad hoc to reflect the product’s communication needs.

Step-based or free?

The software’s versatility ensures that the configuration experience is defined by the brand. It can be step-based, free or customised.
Users can choose the specifications, engine, colours, wheel rims, interiors, optionals and everything else involved in configuration, exploring the interior and exterior of the car through 360°.
At the end of the process users can request a quote or test drive, save and share their configuration with the follow-up tools.
alfa romeo

Alfa Romeo

Our most recent release for the Alfa Romeo Giulia, 4C and 4C Spider represents the state-of-the-art in configurators, paving the way for a new type of user experience.
Even more visual space is given over to the car, with bigger, more evocative images.
Instead of appearing on the interface, information is now collected in a practical, detailed data sheet which provides a product summary. Visit Site
alfa romeo

Alfa Romeo

Our most recent release for the Alfa Romeo Giulia, 4C and 4C Spider represents the state-of-the-art in configurators, paving the way for a new type of user experience.
Even more visual space is given over to the car, with bigger, more evocative images.
Instead of appearing on the interface, information is now collected in a practical, detailed data sheet which provides a product summary. Visit Site
Visit Site
jeep

Jeep

Settings which evoke the adventure, outdoor spirit and personality of the American brand, on road and off-road to best reflect each model. Users become real “makers”, and can even download and build a paper toy of the model they’ve designed. Visit Site
jeep

Jeep

Settings which evoke the adventure, outdoor spirit and personality of the American brand, on road and off-road to best reflect each model. Users become real “makers”, and can even download and build a paper toy of the model they’ve designed. Visit Site
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abarth

Abarth

Hangars, desaturated images and post-industrial environments: this is the world we’ve built around Abarth cars. The mood underlines the brand’s sporty, uncompromising character. Visit Site
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500

500

Simple and minimal, with a clean background and the focus on each model.
We let the 500 speak for itself, putting it centre stage and underlining its iconic style.
(CGI by CENTRO STILE FIAT) Visit Site
500

500

Simple and minimal, with a clean background and the focus on each model.
We let the 500 speak for itself, putting it centre stage and underlining its iconic style.
(CGI by CENTRO STILE FIAT) Visit Site
Visit Site
fiat profesional

Fiat Profesional

Technical, simple, direct: configuring a commercial vehicle is like customising a tool to suit your own requirements. Emotional photography gives way to technical drawings, data prevail over aesthetics and the background is a sheet of graph paper with the customisation options set out in detail. Visit Site
fiat profesional

Fiat Profesional

Technical, simple, direct: configuring a commercial vehicle is like customising a tool to suit your own requirements. Emotional photography gives way to technical drawings, data prevail over aesthetics and the background is a sheet of graph paper with the customisation options set out in detail. Visit Site
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lancia

Lancia

Sheer elegance. Clean, minimal; evolved aesthetics and sophisticated design.
(CGI by CENTRO STILE FIAT) Visit Site
lancia

Lancia

Sheer elegance. Clean, minimal; evolved aesthetics and sophisticated design.
(CGI by CENTRO STILE FIAT) Visit Site
Visit Site

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