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Lavazza SMEG <Br> A Beautiful Espresso

Lavazza SMEG
A Beautiful Espresso

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When design meets espresso excellence, Lavazza A Modo Mio SMEG is born

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The Project

Lavazza A Modo Mio Smeg was born from the union between Lavazza's expertise in the world of espresso and Smeg's iconic style. A product that epitomizes iconic design and mixes in the tradition of Italian coffee to create the perfect synergy between Lavazza and Smeg -reflecting back to the design and style queues from the 1950s and 1960s.

We responded to Lavazza's need to describe a new yet timeless product. By using realtime CGI, we can configure the machine and really explore its features, as if it were already on our kitchen counter.

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The Concept

The Lavazza A Modo Mio Smeg machine embodies the unmistakable Lavazza experience of true Italian espresso in an elegant and modern aesthetic with a vintage flavor. The refined lines and sophisticated finishes make this machine a real work of art.

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Graphical elements and iconic references

Detail

Colors communicate a specific personality. Red, white and black are associated to a tridimensional geometric space that fluctuates around the machine and recalls the iconic references.

The Claim

The premium design of Lavazza A Modo Mio Smeg is designed to make the experience unique from an aesthetic point-of-view, allowing you to enjoy not only the taste of coffee but also its beauty.

We decided on a claim that mirrors and tells of this perfect blend: ""A Beautiful Espresso"", which also references the advertising campaign."

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Tutorial

To explain how it works, we've created a series of five video tutorials showing how to use it, all done while maintaining the elegant and refined retro style seen in the fascination video.

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All that remains is to try it!

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Augmented Reality

Thanks to augmented reality, you can also view Lavazza SMEG inside your own kitchen.

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Augmented Reality

Thanks to augmented reality, you can also view Lavazza SMEG inside your own kitchen.

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Demo

This is our recipe for a coffee that is not only beautiful, but also just as delicious!

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