GUI | UX | Development | Maintenance
Shopping goes DIY
Online shopping should be a simple, practical, straightforward user experience.
The e-commerce website we created for DIY suppliers Self Italia makes shopping immediate and provides quick, direct access
to the entire product catalogue.
We designed a digital space which encapsulates Self Italia’s various identities: Corporate, Shop, Knowledge.
Everything “outside” of e-commerce is a DIY experience: promotions, tutorials, info on new gardening, decorating
and DIY products.
Simple by design
The User Interface is clear and logical: flat design, ad hoc icon packs and personalised illustrations.
The same care has gone into designing the User Experience: it’s intuitive and 100% responsive, making it
possible to shop from all devices (computers, smartphones and tablets).
We developed the e-commerce area based on a flexible, customisable, safe,
SEO-friendly CMS. It supports payment systems with encrypted, guaranteed protocols.