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4C Spider
The sky experience

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Project Datas

Client

Alfa Romeo

Year

2017

Activities

Creative strategy

UX UI design

Content production

CGI

Awards

The FWA

Interactive KEY Award

Mediakey

Don't close your eyes
Don't imagine
Just look up, you are losing the best half of your world

night

The project

There is only one accessory that can give you the true feeling of freedom when driving a car.

The sky.

We designed the 4C Spider launch experience around it. You command the sky and discover it, configure it, photograph it as if it were in front of you.

CONTROLLER_2

The project

There is only one accessory that can give you the true feeling of freedom when driving a car.

The sky.

We designed the 4C Spider launch experience around it. You command the sky and discover it, configure it, photograph it as if it were in front of you.

Alfa Romeo 4c Spider

Designing experience

To give the feeling of controlling time, we designed a controller inspired by the clock. Just rotate the bezel and control all 24 hours of the day to interact with the contents and discover the 4C Spider

4 interaction scenarios

. Colorizer
. Virtual photo shooting
. Sound experience
. 360° interior fly thought

Watch the demo of the project

video

Contact

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