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Project Datas
Client
Almawave
Year
2020
Activity
Creative strategy
Art Direction
UX / UI
Project Link
“In the new Almaviva website, artificial intelligence and clients meet to create a new way of experiencing technology.”
The Client
Almavawe is the leading Italian company in artificial intelligence and natural language analysis for the developement of technologies used to support growth for companies and public administrations. Its international presence is constantly evolving, with 6 active headquarters in Italy, 2 in Brasil and 1 in the USA.
The Project
The new Almawave site answers the client's need to strenghten brand reputation, creating a digital channel that effectively communicates with potential clients and reference markets. It essentially becomes a strategic tool used for business development.
“Where avant-garde technology and people meet.”
Efficient content, fluid user experience, elegant and welcoming design. Technology works when it can satisfy people's needs without being noticed.
Lead Qualification
Lead qualification is another key point of Wedoo's strategy for Almawave. The contact form insertion in each area of the site works to promote sequential qualification and supports the business development activity in the best way possible
From Product to Need
As the result of working closely in tandem with the customer, the challenge of creating the right content has yielded the desired results: translating the complexity of Almawave's technological research into simple product descriptions and CTA's that clearly respond to the needs of companies and organizations.
Interface as a Marketing Tool
We designed the site interface by thinking of it as a real marketing tool. We began by presenting the Almawave technological solutions, starting from their concrete application means supporting the user in her information process, comparison and choice of the correct product.
People at the center
A new section dedicated to recruitment and the enrichment of Almawave management; we introduce the warm iconographic style to the real champions who are embracing technology every day. All of which strengthens the brand essence of the company as technological leaders who are the best and focused on reaching high business objectives.