Lavazza,
CGI to enhance storytelling

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Client

Lavazza

Year

2023

Activities

Art Direction

CGI

Related services

CGI & Mixed reality AR. VR. Interactive

For Lavazza, we have created videos that range from the presentation of new products to the explanation of how they work, using all the potential of CGI.

Let's dance

Playing with all the potential that CGI offers us, we made espresso machines, capsules and accessories dance, telling a visually original story for each project and highlighting every little detail.

Lavazza_AMM_EcoCaps_Edit_Low.mp4.00_00_30_03.Still001

Tutorials

Also in CGI, we have realized a series of video tutorials on the functioning of Lavazza machines and the correct interpretation of their alerts, maintaining the same mood as the corresponding product video.