Experience design

We study the languages and methods of interaction between people and digital systems to design experiences capable of improving the lives of our users.

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Experience
Design

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We study the languages and methods of interaction between people and digital systems to design experiences capable of improving the lives of our users

1

What is the true value of a product / service?

Experience is living a certain moment with quality. It is the sum of sensations, emotions, and moods that each of us has before, during, and after an interaction with an object or a service.

The factors that guarantee a good user experience

Designing a good user experience means empathizing with the user and understanding their identity, their habits, and their expectations. It is envisioning the best interaction with our service to increase their satisfaction and loyalty. It is creating positive worlds capable of satisfying and anticipating certain needs.

1

Understanding and Research

  • Benchmarking
  • Survey
  • Focus group

We analyze the context, understand the target and their use habits, identify the pain points, and transform them into opportunities. We formalize the project objectives and choose the best tools to achieve them: one-to-one interviews, focus groups, questionnaires, competitor benchmarks, and research.

  • Benchmarking
  • Survey
  • Focus group

2

Information architecture

  • User personas
  • User journey mapping
  • User experience mapping

We put the ideas in order and then define the content taxonomy and its hierarchical structure to create a solid, understandable information architecture for all users. We design intuitive navigation among the contents of a website or an app, making it into a pleasing user experience.
We do this through experience maps, user personas and user journey maps.

  • User personas
  • User journey mapping
  • User experience mapping

3

Tone of voice and brand language

  • Communication strategy
  • Tone of voice
  • Identity

We understand existing communication methods, and as a team, we identify the new ones we need to create. We develop the best natural integration between the language and channels already understood and in use.

  • Communication strategy
  • Tone of voice
  • Identity

4

Prototyping

  • UX
  • Prototyping

We design and test. Before creating a site, an app or any digital system that requires interaction, we test what we want to do. Prototypes allow us to build interfaces and simulate interaction with them. The goal is to create a usable and intuitive service; by nature, an interface that must be explained does not work.

  • UX
  • Prototyping

5

Usability Test

  • User test
  • Heuristic Evaluation

We use many methodologies with a single, shared purpose: to understand if a service is usable. Each proposal must be validated through User Test sessions that allow us to study end-user behavior and identify critical issues and any improvements.
The iterative "design - test - design" process speeds up product creation, saving time and budget.

  • User test
  • Heuristic Evaluation

6

User interface and interaction design

  • User interface
  • Interaction design
  • Motion design

From wireframe to dressed product--this is where the fun starts!
We design the usability "dress," paying attention to all the details and always trying to be original while at the same time keeping in line with the brand guidelines.

We believe that aesthetic harmony between images, graphics, and movement only leaves a beautiful memory of interaction when it is balanced and non-invasive.

  • User interface
  • Interaction design
  • Motion design

7

Evaluation and Tracking

  • Analytics

The data speaks to us. Monitoring user behavior through analytics allows us to measure results and initiate a process of continuous improvement of the user experience.

  • Analytics

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Creative Strategy and Contents

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