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Immersive Real-Time 3D experience with MasterCraft
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Project Datas
Client
Mastercraft
Year
2026
Activities
Development
CGI
A new way to imagine your MasterCraft
Your MasterCraft takes shape in real time
Choosing a MasterCraft means making it your own. We transformed that experience into a real-time 3D configurator built with Unreal Engine 5, where every choice comes to life instantly in front of you. Through pixel streaming, the visual quality and freedom of a real-time Unreal experience are delivered directly in the browser, across desktop and mobile.
Every detail
makes a difference
Colors, materials and finishes can completely change the character of a boat.
Users can explore different combinations, rotate the model freely, get closer to the details and instantly see how every choice changes the final result.
It’s no longer just about selecting options. It’s about watching your MasterCraft take shape.
Putting the boat
at the heart of the experience
When the product is this rich in detail, the interface needs to know when to step aside. We designed a simple, intuitive UI that makes configuration easy without getting in the way of exploring the 3D model. Across desktop and mobile, controls, content and product come together in one seamless experience, keeping the MasterCraft itself at the center.
Prova il nuovo configuratore Mastercraft
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